Facilities - Software
The Master of Marketing Analysis is pround to that it uses/has been using the latest and greatest software to teach students insights and skills that can immediately be put to use in their future practice.
Since its start in 1999, MMA has aligned itself with the leader in statistical and analytics software: SAS Institute.
More specifically, in the course of 'Marketing Models and Marketing Engineering I', students are introduced to the SAS programming language by use of 'The Little SAS book'. In the course of 'Marketing Models and Marketing Engineering II', SAS Macro's are taught using 'Carpenter's Complete Guide to the SAS Macro Language'.
This long-lasting relationship has lead to the incorporation of SAS Certification in the MMA program schedule. The latest edition will take place November 17th, 2008 at our premises. Moreover, several MMA graduates have been invited to participate in SAS global forums to present their work as SAS student ambassadors.
Moreover, in the course of 'Marketing Models and Marketing Engineering II', focus is also on studying the Matlab programming language, a language for scientific computing.
Third, we also teach our students SQL (structured query language) and PL/SQL (procedural language extensions of SQL) in Oracle's database management system (DBMS).