Master of Science in Marketing Analysis
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NEW: Important changes to the admission procedure: online testing (no GMAT required)
As of Sept. 2016, Ghent University has decided to increase the tuition fee to 1730 EUR.
The Master of Science in
Marketing Analysis is a one-year full-time study (or two-year part-time study)
about predictive analytics for analytical Customer Relationship Management (CRM)/Business Intelligence
topics in English covering data-mining techniques. More specifically, the study
mainly focuses on: Analytical Customer Relationship Management/customer
intelligence (i.e., using data-mining techniques to uncover Knowledge in
Databases (KDD)), as well as market/marketing research.
More detailed information about the admission procedure as well as the application procedures please visit our FAQ page.
The education of CRM specialists involves teaching students aspects from three disciplines: 1. Marketing & Marketing Research, 2. IT (databases), and 3. Statistics and Data Mining as shown in the figure below. What makes our advanced master program unique is the fusion of the technical aspects (IT, statistics & data mining) with the business knowledge and insights. This clearly differentiates our graduates from e.g. general MBA programs as well as master in statistics programs.
Extensive information about the program in compact pdf-format (click here for low resolution version). The official study guide of Ghent University contains detailed information about the different courses.
Other master program offered by the Faculty of Economics and Business Administration.