Master of Science in Marketing Analysis

NEW: Follow us on Twitter: @MMA_CRM and @dirkvandenpoel

Important: As of 2013, we replaced MATLAB by the popular open-source R-language in the curriculum of the Master of Science in Marketing Analysis.

Important: As of 2014, we added Apache Hadoop/HBase/Hive to the curriculum of the Master of Science in Marketing Analysis.

The Master of Science in Marketing Analysis is a one-year full-time study (or two-year part-time study) about predictive analytics for analytical Customer Relationship Management (CRM)/Business Intelligence topics in English covering data-mining techniques. More specifically, the study mainly focuses on: Analytical Customer Relationship Management/customer intelligence (i.e., using data-mining techniques to uncover Knowledge in Databases (KDD)), as well as market/marketing research. This high-quality degree is offered at the low price of 611 EUR ≈ 815 USD (i.e., regular full-year admission fee for all students to all Master university degrees in Belgium) + approx. 200 EUR ≈ 267 USD (for books, software, etc.). Ghent University has been offering this high-level advanced-master degree since October 1999, which makes it the longest-running program in predictive analytics worldwide! Our graduates all gained important positions in large and medium-sized companies around the world (from Brussels over London & Toronto to Singapore, Seoul and Shanghai). Most companies especially value the many practical skills our students acquired during the many real-life projects they performed during their study of the Master of Marketing Analysis. Since the academic year 2006-2007, MMA projects are also international. Apparently with a positive result, because all 6 MMA students involved were offered a job at DunnHumby Ltd. (London, UK) upon completion of the project. During the academic year 2007-2008, again four MMA students wrote their master thesis about a project at DunnHumby Ltd. Please visit our weblog for more information.

More detailed information about the admission procedure as well as the application procedures please visit our FAQ page.

The education of CRM specialists involves teaching students aspects from three disciplines: 1. Marketing & Marketing Research, 2. IT (databases), and 3. Statistics and Data Mining as shown in the figure below. What makes our advanced master program unique is the fusion of the technical aspects (IT, statistics & data mining) with the business knowledge and insights. This clearly differentiates our graduates from e.g. general MBA programs as well as master in statistics programs.

Extensive information about the program in compact pdf-format (click here for low resolution version). The official study guide of Ghent University contains detailed information about the different courses.

Other master programs offered by the Faculty of Economics and Business Administration.