Finally, Dr. Michel Ballings (University of Tennessee at Knoxville) gave a talk titled “Evaluating Prediction Models For Targeting Product Reviewers” (co-authors: Rachel Van Deventer, Ryan Erwin, Miller Moore, Dirk Van den Poel).

The Social Media Session started with Steven Hoornaert’s talk (see picture below) titled “Identifying New Product Ideas: Waiting For The Wisdom Of The Crowd Or Screening Them In Real-time” (co-authors: Michel Ballings, Edward C. Malthouse, and Dirk Van den Poel).

Next, Matthias Bogaert (see picture below) presented his research “Evaluating The Importance Of Different Communication Types In Tie Strength Prediction On Social Media” (co-authors: Michel Ballings, Dirk Van den Poel).

More details to follow...