As part of the “Marketing Information Systems/Database Marketing” course Prof. Dr. Dirk Van den Poel (@dirkvandenpoel, see picture above right) and Michiel Van Herwegen (see picture above left) started teaching true “Big Data” technology to our Master of Science in Business Engineering (@HIR_ME) and Master of Science in Marketing Analysis (@MMA_CRM) students at Ghent University. Next year, this course will be renamed “Big Data”. Among the 60+ attendees, we also welcomed a strong delegation from Sogeti, our IT partner. Follow along on our www.bigdata.ugent.be website. Starting next sessions, our students will do hands-on exercises in Hadoop/Hive on our own dedicated hardware. Many thanks to Prof. Emeritus Jean-Jacques De Clercq for installing our Hadoop clusters, and keeping them “in the air”.