Then, it was our turn to present our research titled: “Learning to Active Learn with Applications in the Online Advertising Field of Look-Alike Modeling” by (see picture below from left to right: James Shanahan, Nedim Lipka & Dirk Van den Poel).

During lunch (of the second day), Katie Delahaye Paine (CEO and Founder, KDPaine & Partners LLC) talked about the new metrics of social media. She argued that “old metrics” have to be replaced (see pictures below).

In the afternoon, Dr. Scott Thompson (see picture below) gave some great tips when doing online data collection.

After these interesting academic sessions, we visited the DMA 2011 exhibit hall. We look forward to some interesting sessions during the coming days...