Guest Speakers/Lecturers

To ensure the link with pratical applications, guest speakers/lecturers are regularly invited for the different courses. They provide state-of-the-art case studies and share their experience in an interactive way.

Academic Year 2007 – 2008

Invited by Prof. Dr. Maggie Geuens:

Current Developments in Marketing

Walter Van Dyck (Erasmus University Rotterdam)

Prof. Dr. Marion Debruyne (VLGMS)

Barbara Verhaegen (VVL/BBDO)

Invited by Prof. Dr. Patrick Van Kenhove:

Advanced Methods of Marketing Research

To be reported soon…

Academic Year 2004 – 2005

Invited by Prof. Dr. Patrick Van Kenhove:

Advanced Methods of Marketing Research I

Mr. Thierry Vanden Berge AC Nielsen

Mr. Hendrik Hendrickx, Censydiam

Mr. Tom Meere, Censydiam

Mr. Ben Decock and 5 of his colleagues, Compagnie (company visit at their premises)

Mr. Emiel van Weegen (Synovate Spain)

Mr. Johan Page (former employee of Bekaert)

Advanced Methods of Marketing Research II

Mr. Bert De Keyser, former employee of P&G London, now at The Knowledge Management Company

Mr. Geert De Smet, Heineken

Invited by Prof. Dr. Maggie Geuens:

To be reported soon…

Academic Year 2003 – 2004

October 8, 2003

Qualitative research models

Prof. Hendrik Hendrickx

(Synovate/Censydiam nv, http://www.censydiam.com)

invited by Prof. dr. Patrick Van Kenhove

October 15, 2003

Qualitative data gathering

Mr. Tom Meere

(Synovate)

invited by Prof. dr. Patrick Van Kenhove

October 20, 2003

Visit to the premises of & Compagnie

Mr. Ben Decock

invited by Prof. dr. Patrick Van Kenhove

December 17, 2003

Adaptive conjoint analysis

Mr. Johan Page

(Pieters)

invited by Prof. dr. Patrick Van Kenhove

January 21, 2004

Internet research

Mr. Emiel van Wegen

(Synovate)

invited by Prof. dr. Patrick Van Kenhove

March 10, 2004

Web research applications and introduction to Websurveyor

Mr. Christophe Vergult

(Insites)

invited by Prof. dr. Patrick Van Kenhove

March 22, 2004

Visions on strategic market research

Mr. Geert De Smet

(Heineken International)

invited by Prof. dr. Patrick Van Kenhove

March 24, 2004

Visions on market research and new product development research

Mr. Bert De Keyser

(The Knowledge Management Company)

invited by Prof. dr. Patrick Van Kenhove

….

Academic Year 2000 – 2001

October 25, 2000

Qualitative research models

Prof. Hendrik Hendrickx

(Censydiam nv, http://www.censydiam.com)

invited by Prof. dr. Patrick Van Kenhove

November 29, 2000

Visions on market research

Mr. Ben Decock

(Compagnie)

invited by Prof. dr. Patrick Van Kenhove

December, 2000

Customer Relationship Management

Mr. Rob Vissenberg

(Data Distilleries bv, http://www.datadistilleries.com)

invited by Prof. dr. Dirk Van den Poel

December 20, 2000

Adaptive conjoint measurement: an application

Mr. Johan Page

(Bekaert nv, http://www.bekaert.com)

invited by Prof. dr. Patrick Van Kenhove

February 14, 2001

Market Research at Fortis Bank

Mr. Raymond Van den Bulte

(Fortis Bank, http://www.fortis.com)

invited by Prof. dr. Patrick Van Kenhove

March 9, 2001

Analytical CRM at Synes

Mr. Steven Raekelboom

(Synes, http://www.synes.com)

invited by Prof. dr. Dirk Van den Poel

March 16, 2001

Analytical CRM in Practice at FORTIS Bank

Mr. Jean-Michel Renders

Consultant at Flux Consulting

invited by Prof. dr. Dirk Van den Poel

Techniques for Modeling Rare Events

Mr. Koen Knapen

(SAS Institute nv, http://www.sas.com)

invited by Prof. dr. Dirk Van den Poel

March 21, 2001

Web Research

Mr. Tim Duhamel

(Insites, http://www.insites.com)

invited by Prof. dr. Patrick Van Kenhove

March 27, 2001

Data Mining and Knowledge Discovery with Emergent Feature Maps for Multivariate Time Series

Prof. dr. A. Ultsch

invited by Prof. dr. Dirk Van den Poel

Academic Year 1999 – 2000

November, 1999

Qualitative research: The Censydiam Model

Mr. Tom Heene

(Censydiam nv, http://www.censydiam.com)

invited by Prof. dr. Patrick Van Kenhove

November, 1999

Implementing Neural Networks using the SAS system

Mr. Koen Knapen

(SAS Institute nv, http://www.sas.com)

invited by Prof. dr. Dirk Van den Poel

February 23^rd, 2000

Market Research at Fortis Bank

Mr. Raymond Van den Bulte

(Fortis Bank, http://www.fortis.com)

invited by Prof. dr. Patrick Van Kenhove

March 14^th, 2000

Tijd Information System & Direct Marketing

Mrs. Terry Van Doosselaere & Mr. Steven Botterman

(Uitgeversbedrijf Tijd nv, http://www.tijd.be)

invited by Prof. dr. Kristof De Wulf

March 31^st, 2000

Direct Mail Operation & Life-Time Value Calculations

Mr. Bart Cossey

(DMD nv)

invited by Prof. dr. Dirk Van den Poel

April 7^th, 2000

invited by Prof. dr. Peter Vlerick